Simpson’s Stout Creates Marketing Ideas for Iowa Events Center

Senior Sarah StoutSenior Sarah Stout from Denver, Colorado, majoring in integrated marketing communications with a management concentration and minors in sociology and marketing, is spending the fall semester as the marketing and public relations intern for the Iowa Events Center.

Sarah has used her communications and management courses to help her complete tasks for her internship. She is involved Students in Free Enterprise (SIFE) and this has prepared her to work in a fast paced marketing department. Simpson College stresses hands-on projects in class and this has helped her with work force applications. She has used experiences in courses such as advertising, small business management and writing for IMC to better understand the principles behind projects. In her writing for IMC course, she learned how to write public relations plan and that became one of her job duties at the Iowa Events Center.  Sarah’s media law and ethics course taught her how to professionally use Facebook and Twitter.

One of Sarah’s main tasks for the Iowa Events Center is developing marketing and public relations plan. She is also in charge of updating the community calendar. When dealing with events, Sarah takes care of the event marketing as well as the media at the event. Finally, Sarah takes care of updating the Iowa Event Center’s social media outlets.

Want to know more? Contact one of our faculty members.