4 Tips to an Effective Facebook Live Post

Have you wanted to try out Facebook Live either through your internship, club or organization you run social media for or even your personal account?

It doesn’t have to be scary and intimidating. Facebook Live is a great way to promote authenticity and kick the polished, edited take on your personal or companies brand.

Today, our Simpson College PRSSA members attended a luncheon hosted each month by Central Iowa PRSA. These luncheons are for networking with other professionals within the Des Moines area and it also serves as a professional development session through great speakers who live, breathe and work in communications, media and public relations.

This months professional development session focused on being Facebook Live ready thanks to the great insight from the social media and public relations professionals working at Happy Medium, a full-service marketing agency located in Des Moines.

1. Go Live for 10 Minutes – With Facebook Live, you can have live coverage for up to 90 minutes, however, if you want to get the most engagement from your audience, 10 minutes is a great place to start. This 10 minutes can be comprised of an event, demo or even Q&A.

2. Practice on your own first – Little camera shy? Get some practice by going ‘live’ on Facebook by choosing the “Only Me” setting so you can get some experience before you display your content to your audience.

3. Any second is an investment to your viewers – Don’t have your entire Facebook live segment completely scripted. The whole point of Facebook live is to be authentic, not polished. What does help you keep on track and the flow running smoothly are talking points and questions you can ask throughout your video to keep your audience engaged.

4. Don’t get discouraged – Don’t be discouraged if your live post isn’t getting any check-ins from your audience. Some people have jobs throughout the day. The great thing about Facebook live is that the video can be published and accessible for audience members to join after the post has been completed. Fun fact, 70 percent of viewers who join in on Facebook live videos can come after the video has ended.