Simpson Public Relations students are improving their skills in the field on a national level.
Four students from Simpson’s chapter of PRSSA and the public relations firm, C Street Agency, traveled to Boston yesterday for the national PRSSA conference which will run October 6-10.
Simpson’s chapter sends people every year to bring back information used to better the student experience.
Sophomore Baillee Furst is a Public Relations major at Simpson who is a first-time attendee to the conference.
“I think it’s an important learning experience. This is because we gain a different perspective by learning from people outside of our normal circles and environment. It’s also nice, to see how PR works outside of companies not local to the Midwest,” Furst said.
The C Street Firm is a new concept for the Public Relations field here at Simpson, combining the past client work from PRSSA with an agency setting.
“Last year, we took a lot of important information regarding the methodology other schools used to start their firm,” said senior Public Relations major Alex Shier.
Shier is the C Street Agency’s director and hopes to bring back information to better the organization.
“We have implemented a good chunk of the advice given to us by successful firms from big, and small schools. Hearing from these students who have been in our exact position has been so helpful in making sure we set the groundwork for this firm’s longevity,” Shier said.
Attendees assure the conference will be a great way to build relationships with professionals in the field and gain knowledge about how to better programs at Simpson.