This article in the Harvard Business Review confirms what we are always saying–world language and culture skills are not only useful and fun, they are profitable too!
A survey of over 2,400 consumers, carried out by market research firm Common Sense Advisory and titled “Can’t Read, Won’t Buy,” found some pretty convincing data revealing how important it is for companies to provide information about their products and services in different languages.
Here is what they found:
- 72.1% of consumers spend most or all of their time on websites in their own language.
- 72.4% of consumers said they would be more likely to buy a product with information in their own language.
- 56.2% of consumers said that the ability to obtain information in their own language is more important than price.
No matter what major you choose at Simpson, including world languages and cultures in your studies will enhance your marketability and make you an asset to any organization!