Everyone at Simpson College knows of Alex Shier, and there’s no doubt he’ll be known by everyone in this future public relations career.
Most people know Alex Shier as an outgoing, witty, creative thinker who knows just about every lyric Kanye West has ever produced…and I mean every.single.lyric.
Aside from his abilities and tenacious attitude to find and provide good music to play at any time, he can also make everyone laugh until they cry all at the same time.
However, most don’t know about Alex’s professional and academic side. For those who don’t, he is the ‘poster child’ for all things communication and public relations.
From mastering the art of selling himself by creating a clear, concise ‘elevator pitch’ on what he can bring to the table, to his sharp thinking to create ingenious ideas right on the spot – Alex is what every student aspires to become, whether or not they’re studying within the journalism or public relations major.
Working with Alex this year, I know he works tirelessly and doesn’t stop until everything’s perfect. And as all of us communicators and public relations professionals know, this is what the field is all about – perfecting your work and putting in a lot of late nights.
He is already on the track for immense success.
Read more about junior public relations major, Alex Shier, on his professional and personal aspirations and profound love for Kanye West on this weeks, “Student Feature Friday” post.
Tell me a bit about yourself. What are your interests, hobbies and passions?
I love music – hip-hop and R&B, specifically. I have an unusual obsession with Kanye West. He is the GOAT (Greatest of All Time) and I will take that to my grave. Almost always, you can catch me singing, rapping and dancing. I also love creating videos and doing improvisational comedy because I love making people laugh at my ‘stupidity’.
What are your leadership roles on campus?
I am currently the social media coordinator for PRSSA and I also oversee the PR/Marketing committee within our organization on different content strategies and implementations we’ve developed this year.
Ultimately, I handle all social platforms for our organization and run our organizations website with help from the different committee members.
What internship experience have you had and where? What did you do?
This summer I worked as the marketing intern for Miller Products Company doing a variety of different tasks from writing blogs, developing marketing campaigns, designing a brand new website, managing social media and designed print and online ads. I have worn many hats throughout this internship experience.
The website has been my biggest project. I’ve had no web development or coding experience going into this project. Essentially, this summer consisted of several YouTube tutorials on coding in order for me to become competent in building this website.
From this internship experience, did it solidify your career path or make you think of other potential options?
Miller Products Co. is a B2B (business-to-business) company and I’m not sure if it’s the path I want to take. It has been a great experience to see how B2B’s operate in terms of communication, however, it’s not for me.
I know you’re really into music – could you explain more about your passion for it and where you might want to go with it?
I would love to collaborate with artists within the music industry and work in different areas of promotion and management.
The promotion side of music such as the tours and being part of establishing and managing artists ‘personal brand’ became very appealing to me after I read, All You Need to Know About the Music Business: Ninth Edition by Don Passman.
It’s the best of both worlds bringing music and communication into one career path.
What made you choose Simpson College and the Multimedia Communications department to further your education?
I chose Simpson because it stuck out to me from the other college visits I had. Everyone was so welcoming and encouraging. I felt comfortable speaking with staff members about the college and the different programs they offered.
I sat in on a management class and it was really interactive and discussion oriented which was a big influence in my decision to come here.
Initially, I wanted to go into marketing, however, my SC class was about propaganda, art of ‘spin’ and all the major influencers to walk through the profession throughout the years. I have become the number one fan of Edward Bernays. I knew from then on, I wanted to switch my major from marketing to public relations.
What does your dream job look like?
Simple. I want to be Kanye West’s publicist and be the one to save his reputation. LET ME HELP YOU, KANYE.