Marketing

Marketing Major

Students will complete ten courses plus Capstone as follows:

Required:

  • Econ 100 Principles of Economics
  • Magt 131 Management Concepts
  • Math 135 Elementary Statistics
  • Mktg 234 Marketing
  • Mktg 305 Sales and Sales Management
  • Mktg 336 International Marketing
  • Mktg 338 Innovation, Entrepreneurship, and New Product Marketing
  • Mktg 341 Advertising
  • Mktg 342 Consumer Behavior
  • Mktg 370 Marketing Research

Capstone:

  • Mktg 385 Strategic Marketing

Marketing majors are strongly encouraged to minor in one of the following departments: Art, Communication & Media Studies, Computer Science, English, World Language & Culture Study, Mathematics, Psychology or Sociology.

Optional Areas of Concentration:

Entrepreneurship:

Required:

  • Magt 231 Business Law and Ethics I
  • Magt 324 Small Business Management
  • Comm 315 Journalism 2.0

Students will complete an “Entrepreneurship” internship in a start-up business, project or small business or have significant relevant work experience as determined by chair of Department of Business Administration and Economics

Global Business:

Required:

  • Two years of college-level foreign language at Simpson
  • Study Abroad: May Term or Semester

Choose one of the following Economics courses :

  • Econ 220 Labor Economics
  • Econ 230 Economic Growth and Development
  • Econ 343 International Trade and Finance
  • Econ 344 Money and Banking

Marketing Minor

Students will complete five courses as follows:

Required:

  • Magt 131  Management Concepts
  • Mktg 234  Marketing

Choose three Marketing electives from the following:

  • Mktg 305 Sales and Sales Management
  • Mktg 336  International Marketing
  • Mktg 338 Innovation, Entrepreneurship and New Product Marketing
  • Mktg 341 Advertising
  • Mktg 342 Buyer Behavior
  • Mktg 370 Marketing Research