Marketing

Study Marketing at Simpson!

Why join us?

  • Individualized attention from faculty dedicated to supporting you in your efforts to achieve your educational and career goals.
  • Practical, hands-on experience through coursework, Enactus, and Emerge@Simpson
  • Educational focus on teaching new trends including big data and analytics.
  • Most students complete internships before graduation.  Some work for small business owners in Indianola, others for large corporations in Des Moines; all find their experiences influential in the classroom and in their careers. 
  • Our survey of our 2012 marketing majors shows this success: all Spring 2012 marketing graduates have full-time employment. (68% response rate)

Want to learn more?

  • Your twitter handle e.g. @businessatsc

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Marketing Major

In the study of marketing at Simpson College, students learn theories of marketing and advertising, learn to analyze marketing campaigns, and develop their own practical applications as they prepare for professional futures in corporate communications, agency work, non-profits and more.

Students will complete ten courses plus Capstone as follows:

Required:

  • Econ 100 Principles of Economics
  • Magt 131 Management Concepts
  • Econ 135 Applied Statistics ((Prerequisite: One of: MATH 105/105T, 130/130T, ACT math subscore of 22 or higher, or Math SAT of 530 or higher.)
  • Mktg 234 Marketing (Pre-req: MAGT 131)
  • Mktg 305 Sales and Sales Management (Pre-req: MAGT 131, MKTG 234)
  • Mktg 336 International Marketing (Pre-req: MAGT 131, MKTG 234, ECON 100 or 101 or 102)
  • Mktg 338 Innovation, Entrepreneurship, and New Product Marketing (Pre-req: MAGT 131, MKTG 234, ECON 100 or 101 or 102)
  • Mktg 341 Advertising (Pre-req: MAGT 131, MKTG 234)
  • Mktg 342 Consumer Behavior (Pre-req: MAGT 131, MKTG 234, ECON 100 or 101 or 102)
  • Mktg 370 Marketing Research (Pre-req: MAGT 131, MKTG 234, ECON 135)

Capstone:

  • Mktg 385 Strategic Marketing (Pre-req: MAGT 131, ECON 100, or 101, or 102, ECON 135, MKTG 234 & at least four of the required 300-level required marketing courses)

Marketing majors are strongly encouraged to minor in one of the following departments: Art, Communication & Media Studies, Computer Science, English, World Language & Culture Study, Mathematics, Psychology or Sociology.

Optional Areas of Concentration:

Entrepreneurship:

Required:

  • Magt 231 Business Law and Ethics I (Pre-req: MAGT 131 and sophomore standing)
  • Magt 324 Small Business Management (Pre-Req: MAGT 131, ACCT 201
  • Comm 315 Journalism 2.0 (Pre-req: COMM 211)

Students will complete an “Entrepreneurship” internship in a start-up business, project or small business or have significant relevant work experience as determined by chair of Department of Business Administration and Economics

Global Business:

Required:

  • Two years of college-level foreign language at Simpson
  • Study Abroad: May Term or Semester

Choose one of the following Economics courses :

  • Econ 220 Labor Economics (Pre-req: ECON 100 or 101 or 102)
  • Econ 230 Economic Growth and Development (Pre-req: ECON 100 or 101 or 102)
  • Econ 343 International Trade and Finance (Pre-req: ECON 100 or 101 or 102)
  • Econ 344 Money and Banking (Pre-req: ECON 100 or 101 or 102, ACCT 201)

Marketing Minor

Students will complete five courses as follows:

Required:

  • Magt 131  Management Concepts
  • Mktg 234  Marketing (Pre-req: MAGT 131)

Choose three Marketing electives from the following:

  • Mktg 305 Sales and Sales Management (Pre-req: MAGT 131, MKTG 234)
  • Mktg 336  International Marketing (Pre-req: MAGT 131, MKTG 234, ECON 100 or 101 or 102)
  • Mktg 338 Innovation, Entrepreneurship and New Product Marketing (Pre-req: MAGT 131, MKTG 234, ECON 100 or 101 or 102)
  • Mktg 341 Advertising (Pre-req: MAGT 131, MKTG 234)
  • Mktg 342 Consumer Behavior (Pre-req: MAGT 131, MKTG 234, ECON 100 or 101 or 102)
  • Mktg 370 Marketing Research (Pre-req: MAGT 131, MKTG 234, ECON 135)

 

Want to learn more?  Contact our faculty!