Public Relations

Everyone has a story worth telling. How do you break through the clutter?

Simpson’s public relations program helps students learn tools and techniques to tell compelling stories and engage audiences.  It is more than marketing and selling products; it’s telling an organization’s stories.  It’s about building relationships and managing an organization’s reputation through ongoing, interactive communication.

Public relations is where strategy and creativity meet in video, audio, print, digital and social media - and measurable objectives prove communication strategies are working.

“Always be forward thinking. My career has been a marathon, not a sprint, and my professors at Simpson prepared me to look a few miles ahead, not just a few feet. Learn from those around you, teach and mentor those below you, and always strive to do better than your best with a smile!”

Tammy Evrard ’05, Midwest Sales Manager with OWN/Oprah.com

Simpson’s PR major is designed around a rigorous curriculum endorsed by the Public Relations Society of America, the premier professional organization for PR practitioners. 

Students will take the five core courses:

  • Principles of Public Relations
  • Writing for Public Relations
  • Public Relations Research
  • Supervised Public Relations Experience
  • Public Relations Strategy & Implementation

 

Simpson College also hosts one of the few active Public Relations Student Society of America (PRSSA) chapters in the state of Iowa.  Involvement in PRSSA offers students opportunities to qualify for specialty scholarships, to network and learn from public relations professionals locally and nationally, and to further develop their practical skills.  Being active in PRSSA will give students an advantage as they search for internships and career opportunities.

If you want a job in PR, our coursework and faculty and alumni connections can get you there.

 

 

Alejandro Caballero, an International Student from Mexico

Success Stories

Alejandro Caballero ’13

“Simpson has made me feel welcome. All the people I’ve met have been very helpful.”
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One requirement of the major is that all students will complete at least one internship prior to graduation.  Many students intern in the greater Des Moines area in the summer, and others travel to Chicago, Minneapolis, Denver and further to complete internships in a variety of industries.

Previous Jobs and Internships 

Oprah Winfrey Network Iowa Cubs
The Schwan Food Company US Senators
Johnston Community Schools Blue Compass Interactive
Cystic Fibrosis Foundation Vermeer

Arnolds Park Amusement Park

Des Moines Arts Festival

 

 

In the Fall of 2014, Simpson College will be changing it's Integrated Marketing Communications major to the updated title and curriculum of a Public Relations major.  Much of the coursework will be similar, but there will be a new emphasis on the skills and tools necessary for students to succeed in today's world of communications.  
The requirements for the old IMC major can be found here.
The requirements for the new Public Relations major (recommended for all Simpson students graduating in Fall 2014 and later) are listed below.


Required courses of the Public Relations major :

  • Comm 101 Introduction to Communication & Media Studies
  • Comm 211 Beginning Newswriting & Reporting
  • One of the following courses:
    • Comm 221 Video Production
    • Comm 271 Audio Production
    • Comm 315 Multimedia Journalism
  • Comm 223 Principles of Public Relations
  • Comm 301 Media Law & Ethics
  • Comm 311 Editing & Design
  • Comm 348 Writing for Public Relations
  • Comm 356 Public Relations Research
  • At least 2 semesters of the following courses:
    • Comm 155 Student Media Practicum
    • Comm 156 PRSSA Practicum
  • Comm 319 Internship
  • Comm 365 Public Relations Seminar

Total Hours: 44

 

Required courses of the Public Relations Minor:

  • Comm 101 Introduction to Communication & Media Studies
  • Comm 211 Beginning News Writing & Reporting
  • One of the following courses:
    • Comm 221 Video Production
    • Comm 271 Audio Production
    • Comm 311 Editing & Design
    • Comm 315 Multimedia Journalism
  • Comm 223 Principles of Public Relations
  • Comm 301 Media Law & Ethics
  • Comm 348 Writing for Public Relations

Total Hours: 24

Want to know more? Contact one of our faculty members.