Program Format

Online and evenings
(Ankeny and WDM Campuses)
8-week courses

Credit Hours

128 credit hours


$415/ credit hour

When Can I Start?

6 start times/year
Fall, Spring or Summer Semester



Marketing is a field that will never get tired or boring. It's constantly evolving.

  • Marketing is a dynamic and exciting field of study that changes as rapidly as the technology and communication tools around us do.
  • Career opportunities exist in advertising, digital marketing, e-commerce, corporate communications, media relations, government and non-profits.
  • Take specialized coursework in international marketing, advertising, sales and marketing research taught by experienced professionals working in the field.
  • Who should consider a degree in marketing? Those who describe themselves as a people-person, creative thinker, big picture person, or left-brained. If those qualities fit your personality, chances are, you are a great candidate for a marketing degree.

Major Requirements

  • Econ 100: Principals of Economics (4 cr.)
  • Econ 135: Applied Statistics (4 cr.)
  • Magt 131: Management Concepts (4 cr.)
  • Mktg 234: Marketing (4 cr.)
  • Mktg 305: Sales and Sales Management (4 cr.)
  • Mktg 336: International Marketing (4 cr.)
  • Mktg 338: Innovation, Entrepreneurship, and New Product Marketing (4 cr.)
  • Mktg 341: Advertising (4 cr.)
  • Mktg 342: Consumer Behavior (4 cr.)
  • Mktg 370: Marketing Research (4 cr.)
  • Mktg 385: Strategic Marketing (4 cr.)

For more information about marketing contact:

Ginger Hermon
Admissions Counselor
Continuing & Graduate Programs
(515) 961-1313

Related Links


I’m so happy I went back and encourage others to do the same. It really made a difference in my life not only professionally, but with my confidence level personally.