Filmmaker Duncan Comes to Campus to Discuss Recent Film
Feb 5, 2013
Simpson Forum and the Culver Center sponsored Iowa native Chip Duncan on campus on February 5th. Duncan is a filmmaker, writer, photographer, and President of The Duncan Group, Inc. This company founded in 1984 focuses on documentary television and feature film production. The company mostly works internationally, however produces history films in the United States.
Duncan spoke about “The Reagan Presidency” and why this film is important to viewers today. The content of this film is still extremely relevant today. When talking about economics or taxes in the courts today, people commonly refer to the Reagan policy and its historic value. He also believe that the events took place long enough ago to do a history film without any political effects. Due to the inclusive of many high power figures, members of the Democratic and Republican parties, and people from many eras, the film is now able to be done objectively.
When it comes to presidential speeches and the way the media is able to receive the speeches today, Reagan changed this method. Due to a little joke, all public speeches must go through the Navy’s soundboard before it goes to media sources. Ronald Reagan also started a new tradition with a weekly radio address. This was to connect with fellow Americans and let them know that their President was working for them. This tradition is continued today as President Obama now produces a weekly Internet address.
What’s a great organization to impress employers? Public Relations Student Society of America (PRSSA) is an organization on campus for students interested in public relations and communications. The group is a student chapter to the national professional association, Public Relations Society of America. This organization allows students to network with potential employers and gain contacts for the post-graduation job search.
The Simpson College Chapter of PRSSA is very involved on campus sponsoring many campus wide activities. PRSSA designs the official Simpson College Homecoming t-shirt every year. This allows graphic design students experience in creating a design and getting it published. It also allows students to put their marketing tactics that they learn in the classroom to use by promoting the t-shirt to fellow students. Another famous event sponsored by PRSSA is the Goodwill Fashion Show. In addition to these events, PRSSA also hosts a winter blood drive, assists with the Belize Dance Marathon, and invites monthly professional speakers.
Why should you be interested in PRSSA? It is a great way to broaden your network and connect with future colleagues through regional and national events. When you join PRSSA, you have access to the PRSA Job Center which has many employment opportunities all over the world.
Want to know more? Contact Jane Murphy, our PRSSA advisor.
Rhinehart Combines Her Majors For A Great Internship Experience
Through Sarina’s internship with the Iowa Democratic Caucus, she has been able to strength her photography, video, and news writing skills. Sarina is in charge of taking photographs of the representatives to be used for press coverage. She also takes video of their speeches from the floor to post to YouTube. Each week every representative sends out a newsletter talking about what they have been up to. Sarina contributes articles for these publications. Another important skill she is learning through her internship is writing press releases. She creates press releases for the caucuses to distribute to the Des Moines Register and area newspapers from the representative’s districts.
Communication and media studies coursework and activities have provided Sarina with the necessary skills needed to prepare for this internship. Over May term, she took a video production course which has helped her to edit videos prior to publication. Through various courses such as beginning news writing and reporting, she has developed skills in programs such as Final Cut Pro and Photoshop. Finally, her experiences with the Simpsonian has given her skills in photography and as a writer.
NACE recently released a report showing Computer Science, Computer Engineering, and Information Systems take 3 of the top 10 paid majors of 2012!
Murphy New Full-Time Professor
Jan 25, 2013
Professor Jane Murphy is the new Simpson CollegeDepartment of Communications and Media Studies full-time professor. She was previously a part-time professor teaching courses at three different schools, Drake University, Simpson College and Central College. She says, “it’s nice to be with a school in one place and not travel as often.”
Murphy will be teaching primarily in the public relations (or integrated marketing communications) track. Currently she is teaching introduction to communications, introduction to public relations, and the senior seminar in integrated marketing communications. “I am excited about the integrated marketing communications or public relations track,” says Professor Murphy, ” I’m ready to build it up into an even stronger program.”
First year IMC major Jacy Gomez was very successful in her first college tournament. She won the top speaker award as well as made it to finals with her partner Julius Foster. Gomez says, ” I enjoy the competition, but also like to learn and research various topics. Debate has taught me how to write a paper and prepare a presentation.”
First year MacKenzie Bills, a political science, international relations and French major was also a part of the team that participated this past weekend. She is the second speaker on her team. “When you are the second speaker, you must be able to think on your feet and be prepared to combat criticisms coming from your opponents,” Bills says, ” it can be intense and you have to be quick.”
As the Director of News Content, she is responsible for finding news and creating stories that have an effect on Simpson students and the Indianola community. Once she finds the stories, she assigns them out to her writers to create articles for the newspaper. She is available for any guidance her writers may need along the way. When the writers finish their articles, she then edits the content and assists the layout editor with page design. One of the goals of this year’s staff is to create a 24 hour news source available to students. They are getting closer to this goal with a focus on online content.
Communication courses at Simpson College have helped Sylvia to succeed in this leadership role. With her editing and design course, she has developed strong AP style skills and further her ability to edit the works of others. In history of media technology, the style of writing in this course helped her to write, edit, and understand the importance of strong writing skills. Finally, her first Simpsonian course allowed her to step up into leadership roles because she was able to familiarize herself with the process. “The professors at Simpson have helped push me the extra step,” says Koss.
“Networking,” another term commonly used when partaking in the job search. By networking, students are able to meet professionals who want to help them find success and get the opportunity to work with a mentor to learn the ropes of their field. When looking for internships for this semester, Rohlf attended the Fall Futures Fair and was able to connect with Your Clear Next Step to become their Style Guide Implementation Analyst Intern. Rohlf was very interested in Simpson College‘s marketing and his love for Simpson College drove him to dig deeper into looking at opportunities with the Office of Marketing and Public Relations. He choose this office specifically because he has enjoyed his time at Simpson and wanted to share his ideas of how to spread the news about Simpson College so that others students will be able to have a similar experience. In the summer of 2012, he worked for CVIL as the AmeriCorp VISTA summer intern. During his free time, he contacted Jill Johnson to learn more about marketing and public relations. He talked to her about his own design work and his familiarity of platforms such as PowerPoint and Prezi. He was able to get some freelance work by creating a Prezi for the Admissions office for Iowa Private College Week and a PowerPoint for Humanities Visit Day. This opportunities gave him an in to the Office of Marketing and Public Relations. He took his portfolio up to Jill Johnson and showcased his abilities in design and writing. Through this networking process, he was able to get his internship with the Office of Marketing and Public Relations.
“It’s kind of like being in a mini advertising agency promoting Simpson College,” Rohlf said, “it is a lot of fun.” Through his internship, he is able to apply concepts and connect courses to work. The Office of Marketing and Public Relations has allowed him to focus his internship on what he wants to learn. Right now, he is focusing on design, but will also partake in public relations work, branding, and possibly social media for the office and other campus groups. “The internship is based on what I want to learn which is uncommon,” Rohlf said, “the office asked me what I personally wanted to learn and based my duties upon that.”
His internship with Your Clear Next Step has allowed him to work with a company off campus. Your Clear Next Step is a business to business company that teaches project management courses to other companies. They have trainers who are booked and the trainers then go to the hired company for the course. The company currently uses word of mouth marketing to promote their company. On the first day of his internship, he was sent to an e-mail marketing workshop to work with their provider to create more effective e-mail marketing tactics. E-mail marketing will be one of Rohlf’s primary duties with this internship. Some of his other duties include creating a style guide for the company to rebrand and align the company’s PowerPoints and handouts, as well as creating various newsletters.
The Simpson College Communication and Media Studies department has given Rohlf many projects to fill his portfolio. He has been able to apply concepts from Beginning News Writing, Editing and Design, and Practicum as the Advertising Director for the Simpsonian to his efforts with both his internships, in particular design and writing concepts. Overall, the process of networking and application of course work lead to successful internships.
Students Gain Work Experience Through Campus PR Office
Jan 10, 2013
Marketing and public relations are two popular fields today for students to study. Many students from within the communication and media studies department are gaining the prior work experience needed for jobs right on campus. The Office of Marketing and Public Relations offers three different positions to students. The first position is the Simpson Web Guild. Students work as a team to create, implement, and manage web projects. Students are also able to work as a digital content developer. This position allows students to gain experience reporting and producing stories, as well as producing video, social media tactics, and digital marketing materials. The final position is a social media specialist. Students gain experience developing and monitoring social media campaigns
Jessalyn Holdcraft, a sophomore from Crete, Nebraska, works a photography intern She takes pictures at big events occurring on campus and rooms and buildings for the website.
Jessalyn has gained valuable experience through this job opportunity. She has been able to learn to work with others, including new bosses. She has been able to utilize her photography skills and gained the skills necessary for her career following Simpson.
Madison Boswell, a junior from Humboldt, Iowa, works as a part of the Simpson Web Guild team. The main project for this team is promoting the current opera, Cinderella. This project involves a website made specifically for opera with pictures and articles. The team plans to use the site to boost traffic for the opera by placing it on the Simpson events calendar. They are also using video teasers and social media to promote Cinderella as well. They hope to get a special feature video out featuring the actors and talking about the behind-the-scene work that goes into producing an opera.
Other aspects of the website that the Web Guild works on is updating the facilities page with photos and specific room photos. They are currently focusing on the Kent Campus Center providing photos with room descriptions.
Through the Simpson Web Guild experience, Maddie has had the opportunity to come up with her own strategies and bounce ideas off of other student members and faculty. It has given her real world experiences through writing for the website and taking photographs for the websites. She is learning the WordPress platform which will assist her as she works with future companies who use this for their websites. The ability to have her photos published has been a great asset to Maddie as she searches for future careers.