Eye Tracking

Eye tracking utilizes equipment that can follow a person’s eye movements and precisely locate what a person is focusing on at any given moment.  Cognitive Science uses this to study how our vision helps us function in our environment.  The technology is also applied in other areas.  Marketing professionals have applied this research to create better packages, ads, and web design, etc.  Both a portable and a stationary units are available for Simpson faculty and student research and teaching.