Undergraduate

Marketing Communication

We’re working to build a more marketable communications professional to entire this highly-competitive field.

Marketing Communication (On Campus Program)

The Marketing Communication program merges business and multimedia communication to make you a valuable asset in the ever-changing digital world.

You will build a foundation in media skills, concepts, and business and marketing. With a strong emphasis on practical application, you will gain the valuable, hands-on experience needed to jump-start your career.

 

View major course requirements

View major course requirements

The Marketing Communication program merges the worlds of business and communication to make you a valuable asset in the ever-changing digital world. You will build a foundation in media skills and concepts as well as business and marketing. With a strong emphasis on practical application, you will gain the valuable, hands-on experience needed to jumpstart your career.

Why Simpson College for Marketing Communication

What Will You Learn?

You’ll learn how to help organizations reach their strategic and tactical goals by creating and managing brands and messages. Through data analysis, you’ll learn how to build effective campaigns that will result in more exposure for your client.

This Is What Success Looks Like

In my heart, I was always going to come back to our operation.

Eric Christensen '94

Eric Christensen '94 helped his family's 100-year-old ranch stand out in a competitive market by telling its story

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A Flexible Path to Graduation

Simpson was excellent at giving students the opportunity to explore and discover the world around them.

Brittany Peters '21

From Indianola, online, and everything in between, Brittany Peters '21 completed a winding journey to graduation

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Discover Your Ultimate Career Passion

My internships helped shape who I am.

Baillee Furst '20

The marketing communications and event planning manager for the West Des Moines Chamber of Commerce had a different career in mind before discovering her passion

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Meet Our Faculty

Eduardo Magalhães III

  • Chair of the Business, Accounting, and Economics Department
  • Ruth Harp Chair in Political Science
  • Director of Latin American Studies and Professor of Political Science
Mark Siebert

Mark Siebert

  • Department Chair of Multimedia Communication
  • Associate Professor of Multimedia Communication
  • Director of Simpson Student Media