Undergraduate
Marketing Communication
We’re working to build a more marketable communications professional to thrive in this highly-competitive field.
Marketing Communication
Interested in a career in marketing, advertising, public relations, or digital media? At Simpson, our Marketing Communication program combines business and multimedia communication to prepare you for today’s evolving marketing landscape. Taught by faculty with real industry experience, you’ll learn to develop campaigns using real analytics and data.
Learning goes beyond the classroom. You’ll gain hands-on experience through internships with organizations such as Des Moines nonprofits, minor league sports teams, creative agencies, and other community partners. You’ll develop real marketing plans and campaigns while building skills in branding, digital media, strategic communication, content creation, analytics, and audience engagement.
Whether you want to enter the workforce or pursue graduate school, the Marketing Communication program prepares you for careers in brand management, advertising, public relations, digital marketing, and promotions. You’ll graduate with practical experience and the confidence to help organizations manage strategic messaging across print, digital, and social media.
Why Simpson College for Marketing Communication
What Will You Learn?
The Marketing Communication program merges business and communication to prepare you for an ever-changing digital world. You’ll build a strong foundation in media skills and concepts, business, and marketing while gaining practical, hands-on experience that prepares you for your career. You’ll learn to help organizations achieve strategic and tactical goals by creating and managing brands and messages across print, digital, and social media. Through data analysis and real-world campaign development, you’ll learn how to make informed decisions, reach target audiences, and create effective campaigns that increase exposure and engagement. This integrated approach prepares you for careers in marketing, advertising, public relations, and digital communication.
Career Ready
Our graduates are prepared to launch successful careers and make an immediate impact in the workforce. Here are a few examples of where Simpson alumni are building their careers:
- Basepoint Building Automations
- Kiewit Corporation
- LifeWorks
- Local 5 News
- Mediacom Communications
- Missouri Valley JATC
- Stephens Auditorium
- Two Rivers Marketing
- Wells Fargo
- YYWireless
Internship impact
My internship with the Federal Home Loan Bank of Des Moines provided a truly meaningful experience for both my professional and personal growth. I created my first marketing plan and worked with different departments to produce inspirational stories that were shared on the bank’s social media and website. It helped me gain confidence in my communication skills while learning how to work effectively across teams.
Claire Hughes '26
- Marketing Communications Major
Power of a double major
Pairing my majors together provides the perfect storm of skillsets that will not only land me a starting position in business and marketing but will also allow me to level-up as I progress up the ladder in organizations.
Brie Ginnaty '27
- Management and Marketing Communications Major
Read moreNeed assistance? Contact us!
- justin.nostrala@simpson.edu
- 515-494-3281
- Howard Street Studios
- Monday - Friday, 8 a.m. - 4:30 p.m.
Meet Our Faculty
Lisa Carponelli
- Professor of Multimedia Communication
Mark Siebert
- Associate Professor of Multimedia Communication
- Director of Simpson Student Media
Jeff Wilson '90
- Adjunct Professor of Marketing & Economics
John Walker
- Associate Professor of Management & Entrepreneurship
- Division Head of Business Administration, Communications and Data Science
- Director of the Storm Initiative, CEO club advisor | Department Chair Business Administration and Economics
