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Marketing Communication

Major and Minor

What will I learn

You'll learn how to help organizations reach their strategic and tactical goals by creating and managing brands and messages. Through data analysis, you'll learn how to build effective campaigns that will result in more exposure for your client.

You will study the fundamentals of news writing, including methods of news judgment, news gathering and modern news style. Emphasis will be placed on the coverage of breaking news events.

Explore the departments that contribute to the Marketing Communication major and minor

Simpson Success Stories

This is what success looks like

Our students and alumni share how Simpson helped them define achievement on their own terms

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Jason Alley '99

Jason Alley '99

First Advertiser To Win National Gold ADDY Award

We just believe advertising should be truthful, should be beautiful, it should be about story.

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Joe Cockrell '97

Joe Cockrell '97

Director Of Public Relations For West Coast University

The hallmark of a Simpson education is what you experience outside of the classroom.

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