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Marketing Communication

Major and Minor

What will I learn

You'll learn how to help organizations reach their strategic and tactical goals by creating and managing brands and messages. Through data analysis, you'll learn how to build effective campaigns that will result in more exposure for your client.

You will study the fundamentals of news writing, including methods of news judgment, news gathering and modern news style. Emphasis will be placed on the coverage of breaking news events.

Explore the departments that contribute to the Marketing Communication major and minor

Simpson Success Stories

This is what success looks like

Our students and alumni share how Simpson helped them define achievement on their own terms

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Baillee Furst ’20

Baillee Furst ’20

The marketing communications and event planning manager for the West Des Moines Chamber of Commerce had a different career in mind before discovering her passion

My internships helped shape who I am.

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Joel Clifton '89, Chris Hanson '99, Emily Beckmann '09

Joel Clifton '89, Chris Hanson '99, Emily Beckmann '09

Lessing Flynn Advertising

Often we find ourselves in conversations that begin, ‘Well, when I was at Simpson….’

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Jason Alley '99

Jason Alley '99

First Advertiser To Win National Gold ADDY Award

We just believe advertising should be truthful, should be beautiful, it should be about story.

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