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Simpson College Athletics Launches New Brand Identity 


Today, Simpson College unveiled its new Athletics brand identity. Take a look below!

“Our new look for Athletics is indicative of the fresh energy and game-changing momentum we are establishing all across the College in our academic, athletic and co-curricular endeavors,” says President Marsha Kelliher. “It reflects the forward-looking focus we need to have in creating a distinctive, difference-making educational experience for all of our students.”

Athletics’ updated visual identity incorporates a lightning graphic, striking a clear connection with its “Storm” nickname. Most importantly, the word marks now prominently include “Simpson” to ensure a properly-recognized relationship between the College and Athletics. 

In addition to the new “Simpson Storm” word mark and the redesigned “SC” logo, the updated identity program also includes a fierce depiction of “Thunder”— the elephant mascot adopted by the Storm last fall. The brand identity program was developed in partnership with Summit Athletic Media.

“We wanted to create something that honors our rich tradition while also signaling the arrival of a bold new era in Simpson Athletics — and I think we’ve done that,” says Marty Bell, director of Athletics. “This dynamic look exudes the competitive fire we seek to have across all of our programs, as we continue to grow.”

Simpson’s overall competitiveness and recruitment appeal were recently bolstered by the addition of new programs in women’s and men’s gymnastics, men’s volleyball and women’s wrestling. Athletics is also engaging in a number of facilities upgrades this year. Safety-enhanced turf and track improvements at Buxton Stadium, and the addition of artificial turf for McBride Baseball Field and the Simpson Softball Complex will soon be completed and sporting the new look.

Simpson fans are encouraged to order their new Simpson Athletics attire online through Nike® at bsnteamsports.com/shop/22Thunder.