Marketing Communication - Fully Online
Major and Minor
Transform yourself into a more marketable communications professional on your schedule
The Marketing Communication program merges the worlds of business and communication to make you a valuable asset in the ever-changing digital world. You will build a foundation in media skills and concepts as well as business and marketing. With a strong emphasis on practical application, you will gain the valuable, hands-on experience needed to jumpstart your career.
What will I learn
You'll learn how to help organizations reach their strategic and tactical goals by creating and managing brands and messages. Through data analysis, you'll learn how to build effective campaigns that will result in more exposure for your client.
MAGT 131: Management Concepts
An introduction to the principles of management including planning, organizing, staffing, leading, controlling and strategies. 4 credits
ECON 250: Intro to Business Analytics
Advances in computer technology have dramatically lowered the cost of gathering data and generating information. Today, organizations in a variety of industries are collecting vast amounts of data and, as a result, there is growing demand for data analytics professionals. Business Analytics integrates economics, statistics, and computer science, and emphasizes quantitative statistical methods in descriptive and predictive analytics such as statistical, mathematical, or numerical analysis of data. The overall objective of the course is to familiarize students with business data (big data), business analytics, and its application in industries. This course introduces fundamental economic concepts and essential statistical tools required to understand business data and analytics. Students will learn how to collect and construct data in a spreadsheet, how to generate data visualization using statistical methods, and how to interpret analytic results to generate insights that lead to better organizational decision making. This course focuses on "hands of" applications using various business data sets and interpretation of results, rather than theory and calculations. Moreover, it covers data mining, simple regression, risk analysis, and simulation. Students use a simple computer software package for data analysis such as Excel or Stata. Prerequisite: ECON-135. 4 credits
Get the tools you need to be a professional marketer
As an adult student in our undergraduate Marketing Communication program, you’ll learn from faculty who have extensive professional experience and are excited to share their expertise and networks with their students. You can expect the same individualized attention from faculty and academic and career advisors as you would in a more traditional setting.
Find Your Success
We're committed to making sure our undergraduate programs are accessible and affordable for all students.
Students in this program are eligible for federal financial aid, and we allow an interest-free grace period for students receiving employer reimbursement.
We accept transfer credits from other accredited institutions. Transcripts are evaluated to determine how many credits will transfer, as well as how a student’s former coursework meets Simpson’s degree requirements.
Take Advantage of Every Opportunity
Save up to $9,000 on tuition
We value the work you've already done and think it should count toward your degree. If you’re at least 25 years of age and classified as a freshman or sophomore at Simpson, you can submit a Life Experience Portfolio during the admissions process. The LEP can earn up to 24 credits free of charge.
Employer Reimbursement Cuts Interest Costs
Many employers reimburse their employees’ tuition after a class has been completed, and we offer the chance to delay payment until 45 days after the term ends. You won’t have to pay until after the course ends.
We're transfer friendly
During the application process, you'll submit transcripts of previous undergraduate work from other accredited institutions if applicable. Transcripts are then evaluated to determine how many credits will transfer, as well as how your former coursework meets Simpson’s degree requirements.