Quoted in Wall Street Journal, August 14 2010

Explains how Google search results are personalized according to what Google knows about you.

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Strengths

This nine minute talk makes people aware of filter bubbles. Easy to listen to.

Recommendations for Use

Students could compare google searches to library database searches.

Recommend that students use a variety of browsers and library databases to help prevent bias. This talk would be really useful in a Simpson Colloquium to set the stage for college research in general.